Adidas and Puma Plan to Stay in Russian Market

German manufacturers of sporting goods, Adidas and Puma, which have suspended their work in Russia, have accepted the applications from Russian retailers for the 2023 collection, as reported by Izvestia, citing an informed source.  

According to Izvestia, the above-mentioned brands have closed all single-brand stores in the country, but continue to ship new products to multi-brand retail chains throughout Russia through various distributors.

On May 18, Izvestia also found out that Adidas was preparing to return to Russia. It is known that the brand has practically solved logistical problems and reserved warehouses in Turkey from which deliveries to the country will be carried out.

However, the company still has to choose exactly how it can resume its work. It either needs to change the name of the stores or allow local or foreign entrepreneurs to acquire the company.

Ru-Main, 30.05.2022
Source: Izvestia 

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