The corporate culture of their company is most often called “tough” by employers from the banking (21 per cent) and construction sectors (15 per cent), while “soft” corporate culture is mostly applied to the employees of IT companies (82 per cent), according to the SuperJob job search service specialists.
During the coronavirus pandemic the number of companies that call their corporate culture “aggressive” reduced. Thus, in 2019, such values as power, rivalry, and the achievement of goals by any means were transmitted to personnel in 16 per cent of companies and today, only in 9 per cent. Now, there are more employers who support mutual assistance, an atmosphere of trust and support in work collectives (64 per cent in 2019 and 71 per cent now).
It is noted that the larger the company, the more often its representatives characterized the corporate culture as “aggressive” (7 per cent among small businesses and 13 per cent among companies with more than 1,000 employees). In addition, a survey of representatives of the economically active population showed that Russians want to work in companies with a “soft” corporate culture (80 per cent); there are only 4 per cent supporters of “tough” corporate values, among which men prevail (6 per cent vs 2 per cent of women).