Experts Analyzed Android and IOS Users Digital Behaviour

Owners of smartphones on the Android platform have become the most active users of digital services for contactless payments, their total share in the categories of daily shopping and leisure was almost 56 per cent vs. more than 44 per cent of IOS users, the press service of the Russian Agricultural Bank reports.  

It is specified that the leading position for Android users was ensured by purchases in grocery stores, while owners of smartphones on the IOS platform prefer to spend money on categories related to lifestyle. For example, in restaurants, owners of smartphones with IOS system spent 75 per cent more money compared to Android users.

Users of Android phones love convenient and quick payments for daily purchases in supermarkets more than IOS owners by 48 per cent. In restaurants, owners of IOS smartphones made 19 per cent more contactless payments from October 2020 to January 2021 compared to Android users and in hotels, they made 52 per cent more money transactions.

The greatest growth is observed in the category of air tickets, the owners of smartphones with IOS over the reporting period were 3.5 times more likely to pay for tickets using digital services, in contrast to users of mobile devices on the Android platform. Also, despite the fact that in the grocery category the number of contactless payments among Android users is significantly higher than among IOS users, the amount of money spent exceeds only 6 per cent.

In general, from October 2020 to January 2021, the volume of contactless payments by owners of IOS devices exceeded the amount spent by users of smartphones on the Android platform by 4 per cent. At the same time, the average check of owners of smartphones with IOS is significantly higher than the check of Android users (by 68 per cent) and amounted to 1,332 rubles.

Ru-Main, 03.03.2021 



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