The experts of the Romir research holding presented new media data on TV and Internet consumption, which are published on a weekly basis.
Such Russian entertainment channels as TNT and CTC demonstrated higher rates among buyers in the fast-food category. It is noted that the children’s channels Carousel and Disney in this group are higher in terms of average daily reach, share, and ratings. The top 10 channels among buyers of the Auchan network have higher ratings compared to all people. This list includes Channel One, Russia 1, NTV, and Ren TV.
It is specified that the data is based on Single Source Panel Romir, a unique product of the company aimed at cross-analysis of all types of consumption. The survey covers 40,000 people (15,000 households) in total. The research on TV, radio, mobile Internet (Android), and applications includes 4,000 respondents in Russian cities with a population of 100,000 or more.