The Forbes magazine published a rating of the most successful Russian stars under 40. The experts took into account two factors, namely an income for a year and a level of popularity, which depends on the mention in the media, social networks, searches on Yandex and Google, as well as on the number of subscribers on Instagram and YouTube.
According to the results, the UFC lightweight champion, Khabib Nurmagomedov, took the first place (in 2020, he earned $16.5 million, and his name was mentioned in the media 49,754 times). The second place is occupied by a TV presenter and singer Olga Buzova (she earned $2.7 million, and was mentioned in the media 43,356 times). Top 3 closed a musician Egor Kreed (he earned 6.9 million dollars, and was mentioned in the media 11,888 times). The top 10 also included hockey players Alexander Ovechkin and Artemy Panarin, a TV presenter Ksenia Sobchak, musicians Timati, Dima Bilan, Polina Gagarina, and Basta.