The most popular gifts for March 8 in Russia are flowers, jewellery, and souvenirs, RIA News reports with reference to the results of a study conducted by MTS Bank specialists. According to the research results, traditionally, on this day, men give flowers to women (the number of transactions increased by 6.2 times), and almost the same often they buy jewellery (an increase of 3.3 times) and souvenirs (95 per cent increase).
It is clarified that the study is based on an analysis of anonymized data on bank cards of 5 million bank customers in all regions of Russia, taking into account payment transactions in March 2020. In the course of the study, analysts identified 10 categories in which the number of transactions increases significantly in the week before March 8 compared to the average figures of the month.
The experts also found out that of the entertainment on International Women’s Day, the most popular are going to the cinemas (2-times increase) and travelling (air tickets are bought 40 per cent more often, hotels are booked 32 per cent more often, and train tickets showed an increase of 31 per cent in sales). In addition, expenses in restaurants and photo studios are increasing before the holiday (35 per cent in each category) and the number of food delivery grows by 17 per cent.
Ru-Main, 02.03.2021
