First Purchases of Russians in First Days of 2020

In the first days of 2020, Russians purchased on the Internet not only household goods or books. According to the press service of the Ozon online store, during the holidays, people doubled purchases of adult goods, reports RIA News

Since January 3, the number of daily orders has exceeded 100 thousand, and since January 4, Ozon sales have more than doubled compared to last year.

“At first, household goods prevailed in purchases, such as tablets for dishwashers, cleaning products, shampoos, diapers, baby food and other everyday goods,” the Internet retailer said.

Sales of books on Ozon grew by 40% compared to the average value in a year. Most often they buy detective stories and literature on self-development. Sales of ice and sledges increased by 70%, board games and goods for creativity – by 85%.

In addition, the Russians bought small gifts and packaging for them. According to Ozon, in the early days of January, 18+ products became popular. Ozon’s adult product sales in 2020 doubled compared to the same period a year earlier.

In every fourth order with goods for adults, customers added children’s goods (most often diapers and baby food), and in every third order – goods for beauty and health (shampoos, creams, cosmetics).

Ru-Main, 09.01.2020

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