The Infiniti car brand has decided to focus on markets where the brand can count on maximum efficiency and profitability. That is why it was decided to leave the European region and focus on promotion in Russia, North America, China, the Middle East, and the Asia-Pacific region, Autostat reports.
It is noted that the Infiniti Motor Company, headquartered in Yokohama, Japan, operates worldwide, including regional offices in America, China, and Infiniti International Markets, based in Dubai. Infiniti premium cars are available at production sites in Japan, North America, and China.
As part of a global process to improve production efficiency, the future Infiniti lineup will leverage the power of common Nissan Motor Company platforms. Moreover, all cars of the brand will be developed according to unique premium standards. Part of the new Infiniti strategy will be the significantly improved e-Power technology, which will be available only to customers of this premium brand along with other more traditional powerplant options. Based on the wishes of the brand’s customers, Infiniti revised the powertrain strategy for future models.