More than 60 per cent of Russian entrepreneurs are engaged in online sales of their goods and services, according to a survey conducted by the outsourcing service “Knopka”, TASS reports.
In the course of the survey, 61.6 per cent of respondents said that they sell goods and services via the Internet (they have their own website or online store). It should be noted that women (65.3 per cent) more often than men (59 per cent) choose the Internet as a sales channel. It is specified that online sales are most often used in Moscow, St. Petersburg, and Yekaterinburg.
At the same time, 28.5 per cent of Russian entrepreneurs answered that they are going to start selling their services via the Internet in the future, and 10 per cent do not want to go online at all. The respondents who still do not use the Internet to sell their products believe that offline business takes too much time and resources, or the specifics of their business makes it possible to avoid using the Internet. Basically, online sales are skipped by respondents in the 45-60 age group (48.5 per cent).
More than half of the respondents (50.4 per cent) use online tools to promote their business (targeting, contextual advertising, social networks, placement on online maps). Another 19.2 per cent of respondents prefer to use traditional methods and attract customers offline, through billboards, banners, and other methods. The respondents aged 18 to 24 (31.4 per cent) and entrepreneurs from the 45-60 age group (21.8 per cent) believe in the value of offline advertising most of all. At the same time, 26.3 per cent of businessmen use both promotion options.