Specialists from the SuperJob job search service interviewed Russians to find out their understanding of exchange-traded investments. It turned out that the assessment of the difficulty of investing among Russians who have experience of playing on the stock exchange is lower than among those who have no such experience.
Thus, the difficulty of investing on the stock exchange was rated by Russians on average 3.6 points out of 5. Moreover, one in five respondents believes that exchange investments are very difficult, while 4 out of 10 found it difficult to give a specific score. Besides, those who have experience in trading on the stock exchange rate the complexity of investments at 3.3 points, while those who have no such experience, at 3.7 points out of 5.
The most popular association with exchange investments among Russians is “profit” (23 per cent), “investments” (15 per cent), “fraud” (13 per cent), and “various securities” (8 per cent). In addition, it turned out that in 7 per cent of the respondents this phrase evokes positive emotions (like joy, pleasure from viewing stock charts) and in 6 per cent, negative ones (like fear, anxiety, and distrust). Also, 4 per cent associate exchange investments with the concept of trading and gambling, 3 per cent, with high risks, and 2 per cent, with speculation. Interestingly, men are more likely to associate stock investments with deception, and women, with profits and investments.