Specialists of the SuperJob job search service interviewed Russian recruiters from 1,000 companies and 5,000 representatives of the country’s economically active population to find out how many employers use employee referral programmes. According to the study results, acquaintance employment turned out to be the most effective way of recruiting personnel.
The survey showed that most Russians (85 per cent) had a chance to hire new employees on the recommendation of their colleagues, relatives, friends, or acquaintances (more often these are medium and large companies, 87 per cent and 86 per cent, respectively). Nevertheless, it turned out that more than half of Russian companies (58 per cent) do not use employee referral programmes (versus 21 per cent of companies that use such programmes fully and 8 per cent of those who use them for some positions).
It was also found out that 51 per cent of Russians had a chance to recommend colleagues, relatives, friends, or acquaintances for work (versus 44 per cent who answered negatively). Men do this more often than women (53 per cent versus 48 per cent). It is noted that the number of respondents who gave such recommendations grows with age and income level: from 18 to 24 years old, 38 per cent and over 45 years old, 59 per cent; among Russians with an income of up to 30 thousand rubles, 42 per cent and among those surveyed with an income of over 80 thousand rubles, 58 per cent.
As a rule, the recommendations turn out to be successful: 79 per cent of respondents who provided assistance in finding a job to their close ones reported that the candidate they proposed managed to get a job. Moreover, the respondents usually do not regret the assistance provided (62 per cent versus 27 per cent of those who regretted it).
Ru-Main, 01.04.2021
