The Perekrestok trading network launched a pilot project to organize special zones with products for a healthy lifestyle and proper nutrition. The testing takes place in 16 supermarkets in Moscow.
Perekrestok intends to become a supermarket of good habits. The most popular healthy-lifestyle assortment will be collected in one location inside the trading floor and highlighted with thematic design.
In such corners, several hundred names of useful products will be presented. In total, the Perekrestok assortment today contains over 1,000 items of special foods for healthy eating.