Hip-hop artist Allj has opened a pop-up store of his own clothing line under the brand name Sayonara Boy. You can find it on the second floor of the Tsvetnoy department store in Moscow.
Pop-up store represents the format of the “point of present” of the brand, that is the temporary place of presence and sale of goods, organized at exhibitions, events, open party, at the unusual venues.
The presentation was attended by more than 1,500 people who were able to get acquainted with the current brand collection.
It features hoodies, jumpers, tops, t-shirts, jackets, hats and scarves, designed in a street style. The palette includes 5 colours: purple, grey, beige, as well as classic white and black.
At the moment, hoodies are already on sale, created exclusively for the Tsvetnoy department store with a circulation of 50 pieces. The collaboration of Sayonara Boy and Tsvetnoy resulted in a dark blue vintage-style hoodie.