Pop-up Store of Allj Brand Opened in Moscow

Hip-hop artist Allj has opened a pop-up store of his own clothing line under the brand name Sayonara Boy. You can find it on the second floor of the Tsvetnoy department store in Moscow.

Pop-up store represents the format of the “point of present” of the brand, that is the temporary place of presence and sale of goods, organized at exhibitions, events, open party, at the unusual venues.

The presentation was attended by more than 1,500 people who were able to get acquainted with the current brand collection.

It features hoodies, jumpers, tops, t-shirts, jackets, hats and scarves, designed in a street style. The palette includes 5 colours: purple, grey, beige, as well as classic white and black.

В универмаге «Цветной» открылось поп-ап-пространство бренда Элджея
Picture: Glamour Magazine Website

At the moment, hoodies are already on sale, created exclusively for the Tsvetnoy department store with a circulation of 50 pieces. The collaboration of Sayonara Boy and Tsvetnoy resulted in a dark blue vintage-style hoodie.

Ru-Main, 25.12.2019

Related Posts

It is best for fun Listen: Europa Plus Radio It is the first commercial radio station in Russia, which began broadcasting in April 1990. It is a Popular music radio station.

Leave a Reply

Your email address will not be published. Required fields are marked *