Russian Film Organisations Got Support for Content Adaptation to Foreign Markets  

Russian Ministry of Economic Development and Russian Export Centre (REC) have approved a provision of grants to Russian film and IT organisations to adapt film and IT to foreign markets, Sputnik reports.  

Picture: ExpoService

“The Ministry of Economic Development of Russia together with REC have concluded agreements on the provision of grants to Russian film and IT organisations as part of the programme of adaptation of their production to foreign markets. In total for 2021-2024, annual financing of the programme was provided in the amount of 500 million rubles,” the REC representative stated.

According to REC, currently, 12 agreements to improve the competitiveness of Russian film and IT have been signed with 10 companies for a total of 469.7 million rubles, a total of 21 feature films and 24 animated films, series, and 1 IT project will be supported as part of the 2021 campaign. The planned volume of export earnings from 2021 to 2023 is expected to be 2.34 billion rubles.

“We have changed the already existing programme so that companies can reallocate the funds as they need. This is especially important when expanding sales geography when it is necessary to increase the number of languages for dubbing. External markets, however, require not only linguistic adaptation but also conceptual one,” the REC CEO, Veronika Nikishina, said.

According to the Deputy Minister of Economic Development of the Russian Federation, Vladimir Ilichev, there is much willingness of film and animation companies to participate in the programme. He said that the results of the programme’s implementation in 2020 confirm that such support allows participants to enter foreign markets as major players with ready-made, country-adapted products and promotional materials.

Ru-Main, 31.08.2021 

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