Largest Retailer Named Top Smartphone Brands in Russia

The Honor brand topped the rating of smartphones in the first quarter of 2020, followed by Samsung and Xiaomi, according to the press service of the largest Russian electronics retailer (Svyaznoy), RIA News reports. 

The Honor brand took 26% of the market in pieces. It is explained by the fact that the brand has the widest model range in the cheap segment, which is in high demand among consumers. In general, in the first three months of this year, the average price of a smartphone in Russia increased by 3% and amounted to 16.9 thousand rubles. Most often (27%), Russians bought smartphones in the price range from 10 to 15 thousand rubles.

The online sales have also grown, which already occupy about 20% of all smartphone sales. In total, according to the Svyaznoy retailer, from January to March, almost 7.6 million smartphones were sold in Russia for a total of 128 billion rubles, which is 13% more in comparison with the same period last year.

Ru-Main, 13.04.2020



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