Experts from the All-Russian Public Opinion Foundation (FOM) conducted a study and found out how Russians most often pay for their purchases. The survey included residents of different ages, from different regions, and with different levels of education.
According to the results of the research, the most popular form of payment is still cash payment. Thus, 89 per cent of respondents pay in cash, 72 per cent chose a bank card or ATM, 52 per cent voted for online banking or a mobile application, 34 per cent prefer websites of companies providing services, 28 per cent chose smartphones or smartwatches, 23 per cent need help from a bank employee, and 12 per cent use payment services of social networks.
Among those who pay in cash, the largest share was made up of people aged 31 to 45 (93 per cent). All other services showed the prevalence of young people (18-30 years old), except for using the help of an employee of a bank branch (33 per cent of people over 60 years old). In addition, Russians with higher education more often than others use payment by card or smartphone, while people with specialized secondary education pay more in cash.
Muscovites became the leaders in payment by card and smartwatches (87 per cent and 67 per cent, respectively). In most cases, cash is paid by residents of cities with a population of less than 50,000 people (urban settlements). Also, the residents of the capital have the lowest payments in cash (84 per cent). It turned out that the leaders of payment in mobile applications were residents of cities with a population of over one million, and residents of cities from 250 thousand to 1 million people choose payment on store websites.