The Romir research holding prepared a rating of the business reputation of the petrol stations brands represented in Russia. The data available to the company allows comparing the dynamics of the trust index since 2012.
It is noted that the research is carried out according to the international methodology GRI (Global Reputation Index). The Trust Index is based on the difference between the proportion of respondents who showed a positive and negative attitude towards a particular brand.
This year, the trust rating was headed by Lukoil (90% of respondents know the company), Rosneft (81%), and Gazpromneft (81%). The fourth and fifth places were shared by Tatneft and Shell (59% each). Those were followed by TNK (56%), Sibneft (55%), Bashneft (54%), and BP (43%).
The study of the brand awareness of petrol stations also showed that men aged 25-44 and car drivers living in cities with a population of over 1 million people, as well as respondents with high incomes, are best versed in brands.