Russians Started to Buy Domestic Cosmetics More Often

Experts of the SberMarket online food and goods delivery service noticed that Russian residents have increased their purchases of domestic cosmetics, RIA Novosti reports. Thus, according to the results of the Q2 of 2021, the share of Russian products in the total orders of cosmetics in the service was 20 per cent.  

It is specified that at the end of the Q2 of 2021, the demand for Russian cosmetics increased by 54 per cent in monetary terms and by 71 per cent in orders, compared to the Q1 of 2021. At the same time, the growth in sales of all cosmetics in retailers in April-June 2021 amounted to 18 per cent in revenue and 60 per cent in orders compared to January-March of this year. The press service of SberMarket also noted that the high demand for Russian cosmetics is associated with its attractive price combined with the high quality.

As a result, according to the results of the Q2 of 2021, the share of Russian cosmetics in total cosmetics orders at SberMarket amounted to 20 per cent against 10 per cent in the Q1. In general, the turnover from the sale of cosmetics in SberMarket in Russia in the Q2 amounted to almost 360 million rubles.

It is specified that among Russian cosmetic products, the users of the service most often chose hand cream, cotton pads, body scrub, cream soap, relaxing bath salt, matting face wipes, and tonic lotion for a face and neck.

Ru-Main, 07.07.2021 

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *