Russians Told What Presents They Prepared to Colleagues for New Year

Specialists of the Russian job search service together with SberMegaMarket presented statistics based on research and consumer demand about what gifts Russian residents plan to give to colleagues, and what they want to decorate their apartment with. 

According to the results of the study, 37 per cent of respondents plan to give New Year’s gifts only to their relatives, 29 per cent of the study participants prepared gifts for relatives and friends, and 17 per cent also for colleagues. Nevertheless, 17 per cent of respondents do not plan to give anyone gifts for the New Year at all.

In addition, statistics show that since mid-November of this year, demand for New Year’s goods has been steadily growing at the Savings Market, by an average of 170 per cent from week to week, the number of visits to the category of seasonal goods has increased almost 2 times since the beginning of the month, and turnover has increased 9 times.

Individual segments within the category demonstrate even more aggressive dynamics: from November 22 to 28, the number of orders for decorative and artificial fir trees increased by 457 per cent compared to a week earlier, and New Year’s souvenirs and decorations by 315 per cent. In addition, if the average check for New Year’s goods in the first week of November was 1,916 rubles, then at the end of the month it increased to almost 3,000 rubles. The most popular positions at the end of November were LED garlands of white light, snowballs, artificial snow, and stockings for gifts.

The activity of regional customers has also increased: if last year their share of purchases of Christmas goods was 24.7 per cent, this year it has increased to 81.6 per cent. According to the results of November, residents of Moscow and the Moscow region, St. Petersburg, Nizhny Novgorod and Sverdlovsk regions, as well as Krasnodar Krai entered the top of the most active in terms of the number of orders for New Year’s souvenirs and decorations on the marketplace.

The study revealed such a trend: most often, relatives and friends plan to give perfumes and cosmetics (37 per cent), toys (32 per cent), and sweets (27 per cent). Another 21 per cent of respondents indicated that they would give money to their relatives for a holiday, 14 per cent of respondents would purchase home decor as presents, 13 per cent plan to give clothes, and 10 per cent for gadgets or jewellery.  Finally, 9 per cent of the study participants will give books to their relatives, and 8 per cent each will give alcohol or household appliances.

Work colleagues will most often receive sweets as gifts (45 per cent of respondents), perfumes and cosmetics (27 per cent), and home decor (15 per cent), as well as gifts made with their own hands (14 per cent), and toys (13 per cent).   11 per cent of respondents said that they would buy books as gifts for colleagues, 10 per cent — alcohol, and 8 per cent plan to give money. In addition, 5 per cent of respondents will prepare smartphones and gadgets for colleagues as a gift, 4 per cent – jewellery and jewellery, and 3 per cent — clothes or household appliances.

Ru-Main, 20.12.2021 

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