The “Sber” Russian bank won the “Bank of the Year” award, the main nomination of the Banki.ru portal which is being awarded already for the 14th time. The jury noted the transformation of Sberbank into Sber, the launch of high-tech products on the market, and the improvement in the quality of customer service.
“At the end of the year, Sber entered the three strongest brands in the world according to Brand Finance and regained the title of the strongest banking brand on the planet,” the Senior Vice President, Director of the Marketing and Communications Department of Sber, Vladislav Kreinin, said.
It is specified that “Bank of the Year” is an annual professional award established by the Banki.ru portal in 2007, aimed at determining the best organizations of the Russian financial market based on the results of a year. According to the press service of the bank, the award provides clients with reliable and unbiased information for choosing a reliable partner among companies.