Siberians’ Online Shopping Habits

AliExpress Russia together with the GFK market research agency conducted a study of the preferences of Siberians and found out which goods people are already used to order online, VN.ru reports. 

According to the results of the study, among the largest cities in Siberia, most purchases in the “beauty and health” category on AliExpress were made in Novosibirsk. In Krasnoyarsk and Omsk, people spent almost a third less.

The most popular categories of beauty and health products in Siberia are decorative cosmetics, nail products, intimate products, health and skincare products. It is noted that lipstick is the most popular product, with AliExpress customers ordering it more than three times a year.

More often people buy online cosmetic devices (29% versus 12% offline purchases), sports nutrition products (21% versus 11%), and weight loss products (14% versus 8%). However, Siberians are more accustomed to buying the basic body and hair care products, like shampoo, for example, offline.

Ru-Main, 07.12.2020



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