The turnover of the largest Russian Internet retailer, Wildberries, from January to March 2021 increased by 79 per cent compared to the same period in 2020 and reached 134.7 billion rubles, TASS reports.
It is noted that the number of orders in the first quarter of 2021 increased by 108 per cent, to 126.5 million year-on-year. The number of sellers of the online platform amounted to 162 thousand, having increased by 70 thousand in three months of 2021. At the end of 2020, the site had 91 thousand sellers. It is specified that over 80 per cent of the site’s sellers are representatives of small and medium-sized businesses, individual entrepreneurs, and self-employed.
The highest dynamics of sales growth was recorded in Chukotka (+244 per cent), Chuvashia (+156 per cent), Kaliningrad region (+138 per cent), Ingushetia (+130 per cent), and Tatarstan (+127 per cent). The highest annualized rate of turnover increased in the categories of goods for health (+258 per cent), food (+228 per cent), sporting goods (+191 per cent), goods for home and summer cottages (+172 per cent), and cosmetics (+126 per cent). It is specified that Wildberries’ turnover in 2020 almost doubled and reached 437.2 billion rubles.
In addition, the launch of the partnership programme and cooperation with logistics partners allowed to significantly increase the number of points of issue, which grew 16 times over the year, from 7 thousand to 115 thousand in 13 countries. At the moment, Wildberries operates in Poland, Slovakia, Ukraine, Israel, Germany, Russia, Belarus, Kazakhstan, Kyrgyzstan, and Armenia, and at the end of February, the retailer has also launched sales in France, Italy, and Spain.